The Problem: A Website That Didn’t Match the Brand

1. Outdated Look & Feel

• The old site failed to reflect the premium nature of Zeus Arsenal’s products.
• Lack of visual hierarchy and engaging storytelling reduced customer trust.

2. Clunky Shopping Experience

• Users struggled to find and compare products easily.
• Checkout friction led to drop-offs before completing a purchase. The old website redirected to a different uRL to complete checkout.

3. Limited Scalability & Performance Issues

• The WordPress platform was not optimized for a high-traffic eCommerce store.
• Performance issues affected page load speed and mobile usability.

The Solution: A Strategic UX Overhaul

I approached this project with a user-first design methodology, combining research, UX/UI strategy, and eCommerce optimization to elevate Zeus Arsenal into a true premium brand.

1. Understanding Our Users

I conducted extensive user research to identify pain points, needs, and expectations:

• User Interviews & Surveys → Gathered insights from existing customers.
• Competitor Analysis → Benchmarked best practices from industry leaders.
• User Personas & Journeys → Designed data-driven personas to guide decision-making.

2. Wireframing, Prototyping & User Testing

Before diving into UI design, I created low-fidelity wireframes to outline the new user flow:

• Designed an intuitive product discovery experience with improved navigation.
• Optimized the checkout process for speed and ease of use.
• Conducted usability testing to validate design decisions.

3. UI & Visual Design Refresh

To align the website with Zeus Arsenal’s premium status, I crafted a sleek, modern design system:

• Dark, high-contrast theme → Reflecting innovation & high performance.
• Cinematic product imagery & microinteractions → Enhancing engagement and visual appeal.
• Refined typography & iconography → Creating a polished, trustworthy experience.

4. Magento 2 Migration & Performance Enhancements

Since the existing WordPress setup couldn’t meet the client's needs, I spearheaded the migration to Magento 2:

• Implemented a robust eCommerce platform with better performance & security.
• Created and optimized an internal checkout flow to reduce friction and cart abandonment.
• Ensured a mobile-first approach for an effortless experience on any device.

The Results: A Premium Experience That Converts

• 65% increase in conversion rates.
• Higher engagement → Users spent more time exploring products.
• Faster and reliable checkout experience → Reduced friction, improved sales.
• Future-proofed scalability → the Magento 2 platform ensures long-term growth.

2. Wireframing, Prototyping & User Testing

Before jumping into UI design, I created low-fidelity wireframes to outline the new user flow:

• Designed an intuitive product discovery experience with improved navigation.
• Optimized the checkout process for speed and ease of use.
• Conducted usability testing to validate design decisions.

3. UI & Visual Design Refresh

To align the website with Zeus Arsenal’s premium status, I crafted a sleek, modern design system:

• Dark, high-contrast theme → Reflecting innovation & high performance.
• Cinematic product imagery & microinteractions → Enhancing engagement and visual appeal.
• Refined typography & iconography → Creating a polished, trustworthy experience.

4. Magento 2 Migration & Performance Enhancements

Since the existing WordPress setup couldn’t meet the client's necessities, I spearheaded the migration to Magento 2:

• Implemented a robust eCommerce platform with better performance & security.
• Created and optimized an internal checkout flow to reduce friction and cart abandonment.
• Ensured a mobile-first approach for an effortless experience on any device.
• Live Website: Zeus Arsenal
• View PDF file

Final Thoughts: Bringing It All Together

This project was more than just a redesign—it was a brand transformation. By combining research-driven UX strategy, seamless eCommerce functionality, and a bold visual design identity, Zeus Arsenal now has an online presence worthy of its high-performance products.

Next Steps: Continue to track UX and conversion metrics, ensuring the experience evolves with user behavior and business goals.