Bachelor of Applied Science | Product Design

2004 - 2008

UEMG - Universidade do Estado de Minas Gerais | Brazil

Product and Industrial Design. Product and concept creation, project management, investigate and analyse problems, research methodologies, innovation techniques, and ergonomics. GPA: 3.85/4.0.

Computer Programming Diploma

2016 - 2017

Seneca College | Toronto

Programming and web scripting languages, systems methodologies, web site design, Internet client and server side development, design and maintenance of database systems, data communications, security and a variety of operating systems (Windows, Unix, Linux, IBM iSeries). GPA: 3.93/4.0.

Product Owner / Web Developer

March 2021 - Present

Royal Distributing | Guelph, ON. Canada

• Developed and executed an action plan to improve catalog and product page UI/UX design by streamlining navigation and boosting search filters, resulting in an 18% increase in user retention
• Formulated a business strategy that included identifying pain points and user needs through usability tests and user research, leading to a 25% improvement in user satisfaction scores.
• Executed Quality Assurance (QA) frameworks to guide the creation of test cases for user interface checks, ensuring the reliability and efficiency of website features.
• Implemented User-Generated Content Platform for product reviews, and user contributions, enhancing customer engagement by 30%.
• Managed the execution of website enhancements as part of the overall business strategy, which boosted sales and enhanced customer experience.
• Directed E-commerce Projects for two websites on Magento and BigCommerce, coordinating cross-functional teams and project management methodologies to increase operational efficiency by 20%.
• Designed High-Converting sales and landing pages using HTML, JavaScript, and CSS, boosting click-through rates by 20%.
• Leveraged Analytics Tools to track and enhance digital sales performance across multiple platforms, leading to a 22% increase in revenue.
• Led development and maintenance initiatives to improve website functionality and user experience, achieving a 30% increase in site performance metrics.
• Acted as a Liaison, ensuring effective communication and collaboration between developers, designers, and researchers, accelerating project timelines by 25%.

Head of Design and Marketing

June 2020 - February 2021

Dutchie's Fresh Market | Waterloo, ON. Canada

• Created and planned marketing materials, enhancing brand awareness by 50% and increasing overall visibility through effective UX/UI design and graphic design strategies.
• Expanded website content and features, increasing the mailing list by 80% and improving UI design and user engagement by 35%.
• Optimized Facebook ads, raising engagement by 90% through targeted UX design and audience analysis.
• Improved marketing and design documentation and internal processes, boosting operational efficiency by 60% and ensuring consistent project management standards.
• Directed art, graphic design, Ui/UX, and motion graphics projects, enhancing visual communication and brand consistency, resulting in a 30% increase in brand recognition.

Webmaster and Product Designer

January 2020 - May 2020

Hatashita International | Waterloo, ON. Canada

• Managed and created content for two Shopify e-commerce stores, boosting customer interaction by 20%.
• Resolved backend issues and improved integrations, reducing security incidents by 30%.
• Backed up databases and website files to ensure data security and business continuity.
• Added referral program, email subscription campaign, and product review tool, increasing website traffic by 40% and improving SEO.
• Redesigned two company websites, improving UX, online brand presence, and conversions by 35%.
• Led art direction, content creation, UX/UI and web design initiatives, enhancing user engagement by 20%.
• Improved email marketing open rates and CTR by 90% through strategic UX/UI design adjustments.
• Directed product development and project management, increasing product adoption and customer satisfaction by 20%.

Digital Product Manager

August 2018 - January 2020

TVape | Toronto, ON. Canada

• Directed E-commerce Platforms: Managed e-commerce platforms and 8 websites across Canada, the USA, and Europe, overseeing all project phases to ensure timely and budget-compliant completion.
• Coordinated Global Sales: Orchestrated global sales across e-commerce websites, achieving a 180% revenue increase through targeted marketing campaigns.
• Led UX/UI Design Projects that boosted conversion rates by up to 115% for both B2B and B2C initiatives.
• Oversaw digital advertising campaigns, achieving a 300% return on ad spend (ROAS) improvement.
• Conceptualized and Launched 3 new brands (Tronian, Jucee, LITL) and launched 20 new products, expanding market presence.
• Oversaw the marketing budget, achieving a 40% reduction while maintaining departmental KPIs.
• Created and maintained an efficient work schedule, supervised 7 content creator while managing multiple projects concurrently to meet deadlines and optimized department performance by 20%.
• Managed and tracked digital projects to ensure compliance with policies, procedures, and external regulations.

Multimedia Web Design Specialist

May 2017 - July 2018

TVape | Toronto, ON. Canada

• Led art direction and graphic design for web and marketing, creating intuitive layouts and responsive user interfaces that enhanced user engagement across 8 websites.
• Improved customer experience through UX design, developing wireframes, mockups, user flows, and high-fidelity responsive interfaces, increasing user engagement by 25%.
• Designed and executed 23 packaging projects, improving product presentation and market appeal.
• Created an image manipulation Java program, saving the company over $10,000 by streamlining image processing and saving 4 weeks of designer’s work.
• Implemented design processes that increased productivity by up to 60%, enhancing workflow efficiency.

Creative Art Director

January 2011 - November 2015

Officium Design | Brazil

• Conceived over 40 new brands and created 100+ marketing materials, driving brand recognition and increasing market engagement.
• Provided mentorship in digital and print media production, improving the quality and efficiency of media outputs, leading to a 30% reduction in production time.
• Delivered high-quality photography and image manipulation services, enhancing visual content and increasing viewer engagement by 25%.
• Oversaw the online publishing of digital projects and social media content, ensuring timely and accurate delivery, which improved content reach and interaction by 40%.

Senior Graphic Designer and Publishing Assistant

August 2004 - December 2010

Editora Fapi Ltda | Brazil

• Created over 20 educational book covers and layouts, enhancing visual appeal and readability, which contributed to a 30% increase in book sales.
• Produced 25 educational books and 10 packaging solutions, ensuring high-quality content and effective product presentation.
• Developed robust intellectual property protection strategies for digital and printed projects, significantly minimizing potential risks and safeguarding assets.
• Created two award-winning product catalogues, enhancing brand reputation and market reach.
• Managed digital and printed project files with precision, ensuring organization, security, and easy accessibility, which streamlined project workflows.